Take control of your emotions

The world will not calm down.
But you can become someone who remains steady within it.

In a world that constantly provokes us, our emotional distress disempowers us on two fronts simultaneously:

Our triggers control our emotional state

Our coping mechanisms control our autonomy

Nothing controls my feelings or actions. I cannot be destabilized. I am free.

Emotional fitness is when you can say:

Our goal is to make people triggerproof.

The core test of emotional fitness is how we handle life’s challenges such as rejection, failure, change, death, poverty, and loss.

When we are emotionally fit, we can confront those situations and respond positively – in a constructive, optimistic, and empowered way.

What we do


At Vivir, we teach our proprietary, clinically-developed emotional fitness practice for taking control of one’s emotional system called:

REIURational-Emotional Integrative Updating

REIU is a structured daily practice that aligns the rational and emotional systems by updating both how one thinks and how one feels.

It is powered by Emotional Updating, an unconscious mental technique to untrigger the post-traumatic emotional responses that hijack our emotional systems.

REIU Training Program

A 26-week training program for learning the REIU Emotional Fitness practice

Working directly with our founder, Dr. Peter Hercules, and our trained support staff, this emotional fitness training program helps you build the skills and habits to take control of your emotional system through live one-on-one sessions, group sessions, and an online curriculum.

Our Founder
Dr. Peter Hercules, M.D.

Dr. Hercules is a board-certified physician with more than 40 years of clinical experience in the US and Canada, specializing in emotional system dysfunction.

Over the past 30+ years, he developed the REIU program and the Emotional Updating technique, which he has used to help countless people address a wide range of emotional and behavioral challenges.

  • Untrigger Yourself Podcast

    A bi-weekly podcast by Vivir founders Dr. Peter Hercules and his daughter, Katrina Hercules.

    The podcast offers insights, stories, and reflections that uncover the immense potential for personal growth, well-being, and emotional fitness that lie beyond our triggered responses.

  • Emotional Fitness Articles

    Explore our library of articles that delve into many important facets of emotional fitness.

    This knowledge base is a resource for anyone interested in developing a deeper appreciation of how and why prioritizing emotional fitness is so essential for overall well-being.

Our Methodology